Tag: consumer preferences

NielsenIQ (NIQ), a consumer intelligence company, has released its report titled ‘Elevating Value – Navigating Premiumisation Trends in India” and ...

An ethnic snacks brand- Bikaji Foods International (Bikaji) has announced that Bikaji Foods Retail (BFRL), the wholly-owned subsidiary of Bikaji, ...

In the past couple years, if there’s one thing that has got most marketers worried, it's the fragmentation of mediums ...