Tag: advertisers

In today's digital landscape, every form of digital media comes with well-defined metrics for measurability, according to Navin Khemka, CEO ...

With regards to its India media merger, two of India’s leading media companies- Reliance Industries and Walt Disney have sought ...

Disney+ Hotstar launched version 2.0 of its self-serve platform, ahead of ICC Men’s T20 World Cup 2024. This upgraded version ...

Netflix's President of Advertising, Amy Reinhard, announced that the company will launch an in-house advertising technology platform by the end ...

In the 17th season of the Indian Premier League (IPL), spanning 55 matches, the number of advertising categories increased by ...

Integral Ad Science (IAS), one of the leading global media measurement and optimization platforms, has released the 19th edition of ...

The Supreme Court has warned that public figures, social media influencers and celebrities are equally responsible and liable if they ...

During the 17th season of the Indian Premier League (IPL), spanning 48 matches, the number of advertising categories increased by ...

The election cycle in India has been a significant driver of growth in news and in entertainment, a mix of ...