Swiss Beauty, a beauty and cosmetics brand, has rolled out its festive campaign ‘Sawar Ke Aana’ featuring actress and brand ambassador Taapsee Pannu.
The campaign encourages everyone to get ready for the celebration season by elevating their look with Swiss Beauty’s curated range of innovative, high-quality makeup products, as per the brand.
As a part of the campaign, the brand has released an ad film starring Pannu. In the opening sequence, you see her getting decked up for festivities. She adorns herself with Swiss Beauty’s signature products, from the mascara on her lashes to the liquid lipstick on her lips. Her look is not just about getting ready- it’s about standing out with the brand’s makeup. The film concludes with a playful yet powerful tagline, “Tyohaar mein taiyaar toh sab honge, tum sawar ke aana”, encapsulating the essence of the campaign.
The brand further clarified that it has introduced an exclusive five-in-one Modern Rani Makeup Vanity Box. It has all that one needs for a radiant glow, including its beauty products Non-Transfer Waterproof Lipstick, Real Makeup Base, 24/7 Passport Eyeshadow Palette, Cheek It Up Blush, and Makeup Fixer. All the must-haves come in a free sparkling vanity box.
Click here to watch the ad campaign-
Commenting on the development, Pannu, said, “Festivals are about embracing joy, togetherness, and, most importantly, yourself. With Swiss Beauty’s innovative range, it’s not just about looking ready- it’s about feeling empowered. Whether it’s a bold lipstick or a touch of mascara, their products allow me to enter any celebration feeling confident and radiant. I’m excited to be part of the ‘Sawar Ke Aana’ campaign, which inspires everyone to elevate their look and make this festive season truly unforgettable.”
To this, Vidushi Goyal, CMO, Swiss Beauty, said, “With ‘Sawar Ke Aana’, we aim to inspire everyone to go beyond just getting ready and embrace a whole new level of self-expression this festive season. Our products are designed to enhance natural beauty and make every occasion unforgettable. The campaign’s message of self-expression and empowerment aligns perfectly with the festive spirit, encouraging individuals to embrace their true selves and shine brightly.”
