Swifties (Taylor Swift fans) are known for breaking records. Be it the billboard charts or the tickets to Taylor Swift’s concerts, and the fanbase is a classic example of how content can rule the world. This time, the world’s most popular search engine, Google, has been experiencing the craze of Taylor Swift fans.
It all started when Taylor gave a hint via a social media post. And this was enough for her fans to solve a new puzzle game on Google. It was done to promote her album 1989 (Taylor’s Version), which will be released on 27 October.
She partnered with Google and created 89 puzzles that appeared when anyone searched for ‘Taylor Swift’ on the search engine. On searching, a vault appeared on the users’ screen, with a series of letters that people decoded for each puzzle.
Swifties did this with so much enthusiasm that they crashed the special feature by solving puzzles over 33 million times.Google even shared this on its official blog and tweeted about the jam it created:
Google fixed this quickly, as Taylor’s fans have already revealed the names of four songs from the album. She confirmed this via an Instagram post:
Call her an intelligent marketer, trendsetter, or the queen of lyrics, Taylor Swift surely knows how to engage with her audience.
What marketing lessons have you learned from this? Let us know in the comments section.