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Sunny Leone Becomes Investor In Fashion Portal Hauterfly

| Published on May 5, 2019

The Bollywood beauty Sunny Leone has come a long way since her days in Big Boss. The actress is now an equity investor in Fork Media Group’s women digital publication, Hauterfly.

Fork Media which was founded in the year 2019 by Samar Verma and Upen Rai which is a Mumbai based advertising technology firm who had launched Hauterfly, a fashion and website targeted specifically towards millennial women in India. 

The website is a complete delight for all shoppers who love to shop good and great brands. 

“Sunny Leone reflects the brand values — fierce, unapologetic and opinionated. She is a force to be reckoned with. The association will augur well for both the brands,” said Samar Verma, Founder, and Chief Executive Officer, Fork Group Media Group.

Leone is not only a talented actress but also an ambitious entrepreneur with her own make-up and perfume line The Lust under the name StarStruck by Sunny. 

Talking of Fork Media, the company had successfully raised around $4 million funding in July 2017 from Agnus Capital, the family office of promoters of pharma firm Strides Group and is yet again in talks for the second round of funding. 

“We are open to capital. Capital coming in will act as a stimulant for taking it to the next level of growth,” Verma said without revealing the volume of fundraise.

The firm is at present planning to utilise 40-50% of the capital raised for organic opportunities and consolidating assets in the next 12-18 months. 

According to Verma, the company has received interest from strategic investors vs financial investors but he is skeptical whether strategics will augur well for their business as that could potentially self-limiting.

“We are looking more at financial capital coming in vs more strategic capital coming in” Verma said.

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