Spring Marketing Capital has invested an undisclosed amount in Agilitas Sports, a manufacturer of sports footwear in India. The investment aims to build the next generation of global sports brands in India.
Announcing the development via a blog post, Spring Marketing Capital, mentioned, “We are super excited at Spring Marketing Capital to invest in Agilitas and work closely with Abhishek Ganguly, Atul Bajaj, and Amit Prabhu to power their soaring ambitions and help build the next generation of global sports brands from India.”
“There are several things we admire in Agilitas- not taking status quo as a given, refusing to plow beaten paths, aspiring to build Indian Global brands, and assembling world-class talent inside and outside the company, Ganguly and his Co-Founders are marching to a different beat of ambition,” it added.
It further added, “Agilitas is an opportunity that excited both sides of our fund: the investment team as well as the brand team; we can’t wait to see and share what the company is soon to unleash.”
As per the company, Agilitas caters to the new-gen Indian consumer who is tired of legacy brands, bored of the status quo, and deprived of product choices- winning their hearts requires the extreme combination of ambition and agility that Agilitas brings to the field.
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Taking to LinkedIn, Raja Ganapathy, Founding Partner, Spring Marketing Capital, said, “We are super excited at Spring Marketing Capital to invest in Agilitas and work closely with Abhishek Ganguly, Atul Bajaj, Amit Prabhu to power their soaring ambitions and help build the next generation of global sports brands from India.”
