Spotify is one of the most popular music streaming services all over the world. Last year, Spotify came up with the idea of sharing their users’ habits and playlists in their billboard ads. This ad campaign was very successful and was gained huge popularity. This year Spotify has again done something similar which is even funnier than last year. Titled as ‘2018 Goals,’ these ads are a funny representation of how users have used Spotify during 2017. Take a look at these giant and hilarious billboards from Spotify.
Big Shaq’s ‘Man’s Not Hot’ got streamed over 42,000,000 times this year.
Ed Sheeran is everywhere.
Someone really took Sean Spicer’s resignation personally.
46 people on Spotify have ‘Slow Hands’ in their running playlist, Seriously?
Spotify suggests people skip dinner invites from users who have ‘Slippery’, ‘All of Me’ and ‘DNA’ in their cooking playlists.
The whole concept has been created by Spotify’s in-house agency and being run in 7 cities of United States. The location-specific ads will also run in 18 different areas around the world. This ad campaign is has a great lesson for the companies that are working on using their users’ data in a productive way for marketing and advertising purposes.
Many Spotify users will now start to keep an eye on what they are streaming on the app while some will try to name their playlists in a way that they can get featured in the next edition of Spotify’s billboards.