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SonyLIV’s Promotion Tactic Goes Terribly Wrong For Its Upcoming Show ‘Undekhi’

| Published on July 11, 2020

OTT platforms have become the new rage amongst the entertainment seekers. With this, many OTT platforms are emerging offering various new shows in different genres.

And to make sure that the viewership is achieved, their respective marketing teams make sure that they create the necessary buzz. Whether it is a movie on Netflix or an Amazon Prime Original series, the promotional tactics are always on point.

However, a recent web series to be released on the SonyLIV app is receiving a lot of backlash for the way they chose to promote its launch. SonyLiv is coming up with a new web series called ‘Undekhi‘ and to promote their show they might have gone a little too far.

So people have been receiving a phone call from a man named Rishi. He starts telling them, in a worried tone, about a murder that he has witnessed and that the murders are now after him. At the end of the conversation, it is revealed that it is a promotional call for the upcoming show and the person realizes that the whole thing is prerecorded audio just for the sake of the promotion. And let us tell you, people are not very amused.

Many people have posted on the internet that how insensitive they felt the whole tactic was. They are calling out the makers and the platform for using a tactic that can affect people adversely.

People are so much offended by the call that they have actually tagged Mumbai Police in their tweets and requested to file a report against the show makers.

These are a few tweets that show the outrage of the people who received the call.

One person even posted the whole recording of the conversation she had with the caller.

Even SonyLiv has apologized for this.

Maharastra cyber cell has also made a statement after receiving numerous complaints about the disturbing call and has directed the OTT platform to immediately stop the promotional calls. They have also requested people to stay calm and not panic if they do receive such a call.

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