| 3 minutes read

3 minutes read

Social Media Marketing Lessons That Brands Can Learn From Sushma Swaraj

| Published on August 9, 2019

Former Minister of External Affairs of India, Sushma Swaraj passed away at the age of 67 on Tuesday night due to a massive heart attack. The sad demise of our beloved minister has shocked the nation to the core. Sushma Swaraj was not only loved by the entire nation but also by the people from across the globe.

She was known as an extraordinary leader, and rightfully so. A lot of times, she had gone out of her way to help others especially those in desperate situations. This is what made her a popular minister among all the age groups.

Image result for sushma swaraj

At the green age of 25, she became the youngest member of the Cabinet Minister (Haryana). She was also Delhi‘s first female Chief Minister. Above all, she was the first full-time female Foreign Minister in the country.

Be active

Sushma Swaraj had successfully earned the title of the Best-Loved politician with the most active social media account. No politician has been as effectively responsive on social media as Sushma Swaraj was. Twitter was the social media platform through which she resolved grievances of the people who tweeted her directly.

Respond to people with solutions

From a bunch of athletes who needed their passport process expedited so that they could participate at an overseas tournament, to a Pakistani mother who sought her help for Indian visas for her daughter’s open-heart surgery, Mrs. Swaraj’s always came forward with a solution to their problems.

There is so much that other politicians and big brands can learn from our great lady.

Her dedication to helping others had always been commendable. Her confidence in her work can be clearly seen from her below tweet.

Sushma Swaraj and her team were always responsive to the people of the country on the online grievance redressal system. Many multinational brands can learn from this and be more responsive to their customer’s needs.

Be witty

She never made excuses for not being able to help the people. Unlike many of our ministers and brands, Sushma Swaraj’s Twitter handle was always active and responding. Also, she was not too serious all the time and gave witty replies whenver she could.

Sushma Swaraj was truly a superwoman who was always there when you needed her, literally. She will be loved and remembered by every Indian for all that she did for us.

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