Marketing strategies have seen a lot of new forms in the year 2018. Now companies are looking more focussed on the ongoing trends and to make something go viral on social media Challenges have contributed immensely. Modern-age brands are happy to use these because of the engagement they get and traditional brands are slowly realising the benefits of such marketing tactics now. To sum up the year in the best way for your followers, we have collected the best social media challenges that went viral in 2018. Have a look:
Kiki challenge biggest challenge of the year that created new records on all the major social media platforms. Drake’s 2018’s single ‘In My Feelings’ took the Internet by storm. After seeing Instagram star Shiggy dancing to it on a street, it became viral with millions around the world, including celebrities, coming up with their own versions. However, #KikiChallenge turned into a deadly stunt as many started jumping out of moving cars and trains to record the video.
Momo Challenge went viral with putting many lives at risk. The challenge involved dares that encouraged children to engage in a series of violent acts that end with suicide. Indian police had to work hard to raise awareness to avoid any untoward situation. Last year, the deadly Blue Whale Challenge threated users in a similar way.
‘Hum Fit Toh India Fit’ Challenge
This one was with a better purpose for the society. It was started by India’s Sports Minister Rajyavardhan Singh Rathore after he launched a fitness challenge to ‘make India fitter and better’. Soon, the challenge became viral and saw a massive response. Even politicians including PM Modi and sports personalities like PV Sindhu and Virat Kohli, Bollywood actors participated in this challenge.
Nillu Nillu Challenge
Nillu Nillu challenge went viral mainly in the south Indian states. This challenge involved people jumping in front of moving vehicles and dancing to a south Indian song from a 2004 film. Mostly it got attention from youngsters hurdling in front of moving vehicles or people and then dancing to the Nillu Nillu song. Police also had to issue an alert against this online challenge due to risks involved.