There is no doubt that digital marketing has become an important part of the marketing strategies companies make. Internet marketing is not only beneficial for the big players but it can boost the sales of a small business owner too. For that, a proper understanding of different types of digital marketing and their pros is needed. To help you solve the confusion about which strategy to use, we have tried to put some light on two of the most famous digital marketing techniques: Social Media Marketing(SMM) and Search Engine Optimization(SEO).
Before considering which one to choose, we want to know the basic definition of both these terms.
What is Search Engine Optimization?
You can find long paragraphs on the internet about this topic but in some words, we define SEO as the methods and techniques that are used to bring a business or a website to rank higher in the search results of search engines like Google, Yahoo, Bing and many others.
What is Social Media Marketing?
Social media marketing is defined as using digital platforms such as Facebook, Instagram, and Twitter in a way that it helps audience on these platforms to get information about your product and services which results in the sales of your business.
Now, to know what suits your business, let us have a look at the pros and cons of both these digital marketing techniques.
Pros of Using SEO
Cons of using SEO
Pros of Using Social Media Marketing
Cons of using Social Media Marketing
Both these methods should be used in a balanced mixture and we recommend you to choose social media companies that have a huge number of followers and use content marketing for increasing sales.