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SEO Or Social Media, Which Is The Right Digital Marketing Method For Your Business?

| Published on April 27, 2018

There is no doubt that digital marketing has become an important part of the marketing strategies companies make. Internet marketing is not only beneficial for the big players but it can boost the sales of a small business owner too. For that, a proper understanding of different types of digital marketing and their pros is needed. To help you solve the confusion about which strategy to use, we have tried to put some light on two of the most famous digital marketing techniques: Social Media Marketing(SMM) and Search Engine Optimization(SEO).

SEO Or Social Media, Which Is The Right Digital Marketing Method For Your Business?

Before considering which one to choose, we want to know the basic definition of both these terms.

What is Search Engine Optimization?

You can find long paragraphs on the internet about this topic but in some words, we define SEO as the methods and techniques that are used to bring a business or a website to rank higher in the search results of search engines like Google, Yahoo, Bing and many others.

What is Social Media Marketing?

Social media marketing is defined as using digital platforms such as Facebook, Instagram, and Twitter in a way that it helps audience on these platforms to get information about your product and services which results in the sales of your business.

Now, to know what suits your business, let us have a look at the pros and cons of both these digital marketing techniques.

SEO Or Social Media, Which Is The Right Digital Marketing Method For Your Business?

Pros of Using SEO

  • If you are good with SEO, your business will get a continuous targeted traffic as only those related to your published content will click.Having target audience can do wonders for your business.
  • People mostly search on internet when they have some confusion and if you can rank your website on top, there is a big chance that you will end up in turning the confused person into a buyer with proper communication skills.
  • SEO helps you to build trust. Internet users trust the businesses which are on the top of search results and it will help you to become an authority in your niche.
  • Cons of using SEO

  • SEO takes time, due to a very large number of websites and posts that are published every day, search engines have now become very choosy in terms of showing results.
  • There is no guarantee of results in SEO. Yes, companies make promises about getting any business on top but in competitive niches, it is very difficult to do so.
  • Also, there is a risk of being penalized on search engines as the algorithms are changing very fast which makes it a very painful experience for the marketer.
    SEO Or Social Media, Which Is The Right Digital Marketing Method For Your Business?

    Pros of Using Social Media Marketing

  • SMM helps you to connect with the audience directly and this can help you to build a long-term relationship with the followers.
  • Online users who buy products online tend to prefer the businesses they follow on social media platforms.
  • Cons of using Social Media Marketing

  • Your presence on social media disappears completely if you don’t post frequently as there are pages that post so many things in a single day which gives them an upper hand.
  • It is difficult to monitor the ROI with social media as your digital marketing tool
  • Both these methods should be used in a balanced mixture and we recommend you to choose social media companies that have a huge number of followers and use content marketing for increasing sales.

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