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See How Brands Promoted The Importance Of Menstruation Hygiene Today

| Published on May 28, 2019

Menstruation is a phenomenon unique to girls. However, it has always been surrounded by taboos and myths that exclude women from many aspects specially in our Indian society leading to creating a negative impact on the minds, lifestyle and most importantly the health of young girls and women. 

While there have been serious efforts made by the government, NGOs, activists, digital media and even education centres to raise awareness about mensuration and mensuration hygiene in India, over 82% of mensurating women still lack engage in unhygienic practices. 

This Mensuration Hygiene Day this is how brands made use of media media to break this taboo and create awareness in their own way. 

 

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Did you know 20% of girls drop out of school at the onset of puberty? They give up their dreams and the chance to live life by their own rules for fear of a stressful period, which is the cause of countless empty desks in classrooms around the country. By educating girls on the right menstrual hygiene and providing the right products, we can reverse this trend, one school at a time. Whisper has provided puberty education and period products to over 2.5 crore girls in the last 20 years. This World Menstrual Hygiene Day, we pledge to educate 2.5 crore more girls by 2022. Let’s #KeepHerInSchool and write your own rules with Whisper. #MeriLifeMereRules #MHDay28May #MHDay2019 #ItsTimeForAction

A post shared by Whisper (@whisperindia) on

Padman stars Akshay Kumar and Radhika Apte also posted their throwback pictures from the movie to create awareness around the menstruation hygiene including the television star Anita Hassnandani.

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Happy menstrual hygiene day!! #28thmay #menstrualhygieneday

A post shared by Radhika (@radhikaofficial) on

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Happy Menstrual Hygiene day to all the bold and beautiful women! I'm extremely proud and happy to announce that with Pee Safe's 100% Organic Cotton, Biodegradable Sanitary Pads, I don't have to worry about exposing myself to harmful chemicals. These pads have an Organic Cotton top sheet to ensure I'm comfortable in the most uneasy times .. which means it is also rash free. Let's make Earth a better place together! @peesafe . . . . #OwnTheRed #PeeSafe #MenstrualHygieneDay #SanitaryPads #Periods #Menstruation #MenstrualHygiene #MenstruationMatters #LetsTalkPeriod #OrganicCotton #BeSafeWithPeeSafe #PeeSafeHygiene #ChooseOrganic #BiodegradablePads #WomenHygiene #periodpositive Outfit by @periwinkley_shop Styled by @shreyajuneja Assisted by @srishtibarshikar 📸 @areesz

A post shared by Anita H Reddy (@anitahassanandani) on

Well, we say it’s about time to say no to FOMO and yes to the talk!

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