BCCI Issues Expression Of Interest For Media Buying And Strategy Agency For IPL 2025
The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) ...
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42% Of Viewers Cite Cinema Ads As Influential In Purchase Decisions: GroupM
GroupM, WPP's media investment group in India, has released its latest report, "Profiling Cinemagoers," which explores ...
Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns
Love is in the air, and as February casts its romantic spell, the world seems to ...
Indian Adex Growth Slows Down In 2024; To Grow 11% In 2025 On The Back Of Good Budget: Madison
According to the latest annual advertising report- PMAR 2025 which is rolled out by India’s leading ...
Ormax Media Launches Brand Lift Measurement Tool ‘Ormax Mpact’
Ormax Media, an insights and consulting firm for the media and entertainment industry, has launched Ormax ...
RoshanSpace Brandcom Files Legal Petition Challenging Arbitrary Allocation Of Railway Hoarding Sites
RoshanSpace Brandcom, a pioneer in Mumbai’s OOH advertising industry, has filed a legal petition challenging the ...
Indian Adex To Grow 7% In 2025 To Reach Rs 1,64,137 Cr: GroupM India TYNY 2025
GroupM, the media investment group under WPP, has launched the latest edition of its annual This ...
Paramount & Nielsen Sign Multi-Year Measurement & Analytics Deal
Paramount Global and Nielsen have signed a new, multi-year deal, effective immediately. The partnership includes measurement ...
Despite AI Being Aladdin’s Lamp & The World Topping 1 Algorithm With Another, Media Mix Modeling Will Require All Mediums: Vikram Sakhuja
Having witnessed multiple eras of the media world starting with public broadcast to physical and retail ...
dentsu India Media Practice Eyeing Double Digit Growth In 2025; Added 80 Brands In 2024: Anita Kotwani
With the media arm of the Japanese ad network- dentsu in India adding 80 brands to ...
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