Lay’s Celebrates 100 Years With Historic Rebranding
Lay’s potato chips have undergone the largest brand redesign in the company’s 100-year history. The rebrand ...
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Lay’s Introduces Three New Global Flavours Amid Growing Demand For Korean-Inspired Tastes
Lay’s has introduced a new limited-edition ‘Flavours of the World’ range in India, featuring internationally inspired ...
MS Dhoni Munches On New Lay’s Wafer Chips In Latest ‘So Light, So Good’ Campaign
Lay’s has rolled out a new flavour to its thin-cut chip lineup- Red Chilli and launched ...
Lay’s Is One Of The Rare Brands That Can Actually Stretch From Value To Premium Propositions: PepsiCo’s Saumya Rathor
Speaking to Marketing Mind, Saumya Rathor, Category Lead- Potato Chips, PepsiCo India, delved into the nitty ...
PepsiCo Unveils New Corporate Identity After 25 Years
PepsiCo has unveiled a new corporate identity after almost a quarter of a century, marking a ...
OTTplay Partners With Amazon Prime To Offer Prime Lite Benefits
OTTplay Premium has partnered with Amazon Prime to offer Prime Lite benefits to its users. The ...
FCB NEO Appoints Binay Mehra As Senior Vice President
FCB NEO, part of FCB India, has announced the appointment of Binay Mehra as Senior Vice ...
‘Thala’ Turns 44: MS Dhoni’s Brand Endorsements That Hit It Out Of The Park
Another July 7 rolls around, and it’s not just the cricket world that’s buzzing, India is ...
PepsiCo India Appoints Saakshi Verma Menon As Chief Marketing Officer – Foods
Saakshi Verma Menon has been appointed as the new Chief Marketing Officer – Foods, PepsiCo India. ...
Spikes Asia 2025: India Brings Home 5 Grands Prix Along With 11 Gold Metals
Spikes Asia, one of the most prestigious and sought-after awards recognising creativity and marketing effectiveness, announced ...
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