From SRK In The Desert To Alpenliebe’s Sweet Diplomacy: The Week’s 7 Unmissable Campaigns
Some weeks in advertising feel like a gentle pulse. Others arrive with a full-blown heartbeat, and ...
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When Vodafone’s Adorable ZooZoos Took Over IPL & Our Hearts
Imagine a world where little egg-headed, stick-limbed creatures pop up on your TV, doing the silliest ...
Santoor Royal Sandal Launches New TVC For Triple Sandal Skincare Pack
Wipro Consumer Care and Lighting has launched a new Triple Sandal Pack under its Santoor Royal ...
Dilip Piramal & Family To Divest 32% Stake In VIP Industries To Multiples Consortium
Dilip Piramal and family have announced the decision to divest their stake in VIP Industries. The ...
IPL’s Valuation Touches $18.5 Billion; RCB Becomes The Most Valued Franchise
The Indian Premier League (IPL) has grown even bigger as a business, now valued at USD ...
JioStar Turned IPL 2025 Into The Most Monetised Sporting Event In India Across Advertising & Subscription Revenue: Sanjog Gupta
India's growing influence in sport is nothing but a reflection of India's growing significance on the ...
JioHotstar Hits 300 Mn Subscribers; 425+ Brands Advertised With JioStar For IPL 2025: JioStar-MPA Report
JioStar, in partnership with Media Partners Asia (MPA), has released its ‘TATA IPL 2025: A Year ...
IPL 2025 Draws 1 Billion Viewers Across TV & Digital; CTV Viewership Rises By 49%: JioStar
JioStar, the official broadcast and streaming partner for TATA IPL 2025, announced that it reached one ...
Celebrity Endorsements Dropped 13% In IPL 2025 Ads: TAM Sports
In the 18th edition of the Indian Premier League (IPL), the share of celebrity-endorsed advertisements declined ...
Cipla Health Onboards Neena Gupta As Brand Ambassador, Rolls Out New Campaign
Cipla Health launched a new campaign for its antiseptic brand Cipladine, roping in veteran actor Neena ...
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