Recognising how his popularity among people across GRM Overseas’ target market geographies and demographics fit ‘perfectly’ with 10X, the FMCG exporter brand has onboarded Bollywood Actor Salman Khan as its new brand ambassador for Basmati Rice and Wheat Flour (Atta).
According to the brand, it is Khan’s down-to-earth persona that makes him the ideal ambassador whilst highlighting GRM’s commitment to quality and excellence, with Khan embodying their mission to deliver the finest products worldwide.
With his widespread appeal not just in India but across the globe, this appointment aims to strengthen the brand’s presence and connect and inspire consumers globally.
Additionally, with common beliefs like power of family, community and the impact of collective progress, GRM aims to inspire and engage consumers globally, encouraging them to be part of a movement that prioritises sustainability and empowerment.
Commenting on the development, Atul Garg, Managing Director, GRM Overseas, said, “We are incredibly excited to have Salman Khan join the GRM family. We found Khan’s mass appeal and fanbase to be a perfect match for our 10X brand range of Basmati Rice and 10x Shakti range of Wheat Flour (Atta).”
To this, Khan added, “I’m excited to partner with GRM, a brand that shares my belief in the importance of quality and authenticity. I believe we can inspire more people to make healthier, more conscious food choices in their daily lives. Looking forward to seeing where this journey takes us together.”
