The fashion industry has evolved a lot over the years. From witnessing some of the best trends to giving some of the quirkiest looks ever, the fashion industry has seen it all.
To make things more appealing, the big fashion brands at times introduce something that catches all our attention. Whether it is recreating a retro look with the modern touch to something new and unheard of, the brands are ready with their A-game every season.
However, Luxury brands do tend to charge unexpectedly high for an article from their loyal customers. Which many privileged are ready to pay without any hesitation.
But, there have been times when these leading ‘lux’ brands have launched something insanely absurd in the name of fashion.
Recently, GUCCI had launched a ‘Kaftan’ or an Indian Kurta for Rs 2.5 lakhs. And that price was for something less than an ordinary design. Recently, an apparel brand in the US was seen selling ‘Lungi’ for Rs 13000.
It seemed that the west was trying to exploit the Indian culture and overcharge their customers at our expense. But we are afraid that some Indian brands may have fallen for similar tactics in the country itself.
Sabyasachi Mukherjee, a very renowned Indian designer, is being called out for his overprice clothes recently. Sabyasachi has collaborated with H&M and launched a collection recently.
Many of the products from this collection that looked like something a person wears on a regular basis became viral for being insanely expensive. Not so surprisingly, though as absurd the collection and the pricing were, the collection was sold out within seconds.
One article that became the talk of the nation from this collection was a men’s brown shirt and trousers. They were priced at Rs 2,999 and Rs 3499 respectively. The crazy part was that it looked exactly like the uniform ‘auto wale bhaiyas’ wear in India.
The look received a lot of backlashes and this triggered a meme fest on the social media platforms. Some of the reactions people had were extremely relatable and hilarious. The internet surely had a field day.
Sabhyasachi X Nahi Jayega pic.twitter.com/uzOyC7bPIw
— pop smoke🧋 (@joeybiryaani) August 13, 2021
First customer pic.twitter.com/eeB2rzJpIz
— Tabyy⟭⟬⁷ (@cweeten) August 14, 2021
The auto driver actually looking better😂
— Avijit Singha (@AvijitSingha_) August 13, 2021
# who wore it better.
— Reader. (@Renu95393728) August 13, 2021
😭😭😭 imagine this stock getting sold out😭😭
— rory (@ilovebubamochi) August 14, 2021
Always knew Rickshaw wale bhaiya ka fashun was ahead of its time
— Uknu Malhotra (@Uknu3) August 13, 2021
First the pocha wali bai saari. Now the auto chacha shirt. I want whatver these companies are smoking.
— Shaurya Shrivastava (@SinglRdy2mingle) August 13, 2021
no way this is real 😭
— ri⁷🍎 (@seokstalgic) August 14, 2021
mom roasting sabyasachi × h&m is peak comedy I can’t- 😭😭😭 pic.twitter.com/UMdv8H3pvQ
— the goose that gets fat✩ (@n0tthatrelevant) August 12, 2021
so Sabyasachi recreated my watchman’s outfit with @hm, which costs ₹6,499
did not know misra ji was a style icon all along. pic.twitter.com/iLjpydHwmm
— Pranshu 🎴 (@inmypranshoes) August 9, 2021
After the product went out of stock almost instantly, Sabyasachi Mukherjee took to his Instagram to share with the people of India the reason why he chose to collab with H&M in the first place. He also talked about ‘Made In India’ and how the scope for the Indian clothing market is just going to expand giving something to everyone from the fashion community of the country.
View this post on Instagram
However funny the memes on social media may be, it is true that the brand was able to create a buzz for its collection and the stocks were sold out in minutes not just in the country but internationally.