Media.Monks, the operating brand of S4 Capital and one of the renowned digital-first data-driven advertising, marketing and technology services companies, has rebranded itself and dropped the word ‘Media’ from its name to become ‘Monks’, reflecting the industry’s acceleration.
As part of the more streamlined and effective offerings under the nomenclature of Monk, the agency will now service into two fully synchronised Practices: Marketing services and Technology services, both powered by Monks.Flow which is believed to be an industry leading, AI-powered, intelligent marketing and workflow platform.
This transition is designed to arm CEOs, CMOs and CTOs with fully integrated services, architectured to drive sustainable, profitable growth and innovation across their enterprises and the tools to leverage AI and unlock cost-efficiencies accelerating transformation at scale.
That being said, these offerings will be underpinned by a consulting group that will offer end-to-end services ranging from strategy to implementation.
As per the company, the new Monks brand emphasises the cross-vertical and end-to-end capabilities offered by an integrated portfolio of services designed to maximise client revenue growth, innovation and reach as well as puts a spotlight on the dedication of its approximately 7,600 member team.
This development marks a significant milestone in Media.Monks evolution as a business and sets the stage for the agency’s future growth and innovation beyond media and therefore, the organisational and reporting structures to support the new services model will launch in 2025.
Commenting on the development, Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital, said, “Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey.”
“With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry,” he added.
Sharing his views, Scott Griset, EVP- Consulting, Monks, also added, “This evolution reflects our unified cross-discipline teams, who bring the grit and the diversity of thought needed to help our clients accelerate growth and navigate the transformation of operating models.”
To this, Brady Brim-DeForest, CEO- Technology Services, S4 Capital, added, “Our aim is to simplify and accelerate the possibilities of technology and creativity for our clients and that starts with streamlining our offerings and identity.”
Kate Richling, Chief Marketing Officer, Monks, also said, “By dropping ‘media’ from our name, the new operating brand more accurately represents our integrated global team, unified expertise and diverse communities.”
“Our refreshed brand embodies our team’s synergy and versatile skills, committed to crafting impactful solutions for our clients’ challenges,” stated Michelle McGrath, SVP Data, Monks.
Adding to McGrath’s POV, Victoria Milo, SVP Media Solutions and Emerging Technology, Monks, said, “Our most innovative, impactful work has been powered by the intersection of our core teams and technology. Now, we have a brand that is reflective of that core ethos to carry us and our clients, into the next phase of evolution.”
“Placing a focus on the talent behind the work, the evolved Monks brand is designed for transparency and people—particularly in the age of AI—signalling the importance of having ambitious innovators in your corner for seamless implementation of emerging technologies,” echoed James Nicholas Kinney, Chief People Officer, Monks.
Both Deborah Heslip and Laura Davis, Co-Chief Client Officers- Marketing Services, Monks, also opined, “Our new name puts a spotlight on our talent, who excel in blending diverse specialisations and cultures with a shared ambition to change the world.”
Concludingly, Wesley ter Haar and Bruno Lambertini, Co-Chief Executive Officers- Marketing services, Monks, also said, “To be a Monk is to champion empathy, transparency, and diversity, driving us to create human-centric solutions for clients who are eager to authentically carve their place in culture.”
