Cricketer Rohit Sharma has entered into a strategic partnership with Fittr, a fitness platform. This collaboration introduces the Fittr Hart ring, a cutting-edge smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians.
As per the brand, with a mission to inspire a shift from sedentary habits to active lifestyles, Sharma and Fittr are poised to lead India towards a new era of well-being, where fitness is no longer a luxury but a way of life.
The Fittr Hart ring tracks everything from your daily steps, activity to your sleep quality, hrv, heart rate, spo2, recovery, stress levels, skin temperature and even Vo2max, offering real-time insights into your health. Moreover, the Fittr Hart ring is designed to adapt to you, setting personalised goals based on your recovery patterns and overall health, ensuring that you are not just working out, you are working out smarter.
Sharma, represented exclusively by Rise Worldwide, has long been a proponent of maintaining peak physical condition, and is enthusiastic about what this partnership means for India.
“Fitness isn’t just about hitting the gym—it’s about understanding your body and making informed choices every day, regarding overall wellbeing.” Sharma said. “The Fittr Hart ring will be a tool for people to take control of their health in a way that’s simple, effective, and most importantly, personalized,” Sharma said.
Jitendra Chouksey, Founder and CEO of Fittr, said, “Partnering with Rohit Sharma allows us to connect with people from all walks of life—athletes, professionals, and everyone in between. The Fittr Hart ring is our way of saying that fitness is for everyone, and we’re here to support you every step of the way.”
