Big companies never ignore even the smallest of chances to increase businesses. We all know what happened with McDonald’s which made them shut down some of their stores in Nothern India. Taking advantage of the situation, popular food chains such as KFC, Burger King are giving amazing offers to Indian customers. Along with surprising offers, the restaurant chains are giving great meals to attract new customers to their outlets. Sales at these outlets have increased in big numbers from December.
More than 80 stores have been closed by McDonald’s in a very short period of time. There is a chance that some of these stores can be reopened but till then their competitors will try everything to make and retain new customers.
“We are on television with a value offer. This offer is massive value for consumers and hence we are up all across India. Traffic to our restaurants across markets has surged to take advantage of the limited time offer,” Rajeev Verman, chief executive of Burger King India said in an interview.
US chain Carl’s Jr. is also trying to expand the business by introducing new meals.
A KFC spokesperson also revealed that this has been the peak season for them in terms of sales and the company is yet to measure the growth that has achieved after McD’s decision to shut down some of the outlets.
According to a report issued by the National Restaurant Association of India (NRAI) in 2016, Indian food industry is expected to reach a worth Rs 4.98 trillion by 2021. many experts also believe that local Indian food chains can also play a vital role in the coming few years as Indians are becoming aware of the fact that Indian dishes still hold better nutritional values than the food we get from multinational food chains.
Subhankar Sen Joins BPCL As Executive Director- Marketing
Subhankar Sen has been appointed as Executive Director- Marketing at Bharat Petroleum Corporation (BPCL). He has been with BPCL for...
