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3 minutes read

Revamp To Relevance: A Look At The Top Rebrands Of 2023

| Published on May 13, 2023

Logo rebranding is a common practice among big companies to keep up with the changing times and maintain their relevance in the market. Some of the most well-known companies have undergone logo rebranding over the years, such as Pepsi, Apple, and Google. In most cases, logo rebranding is done to reflect a company’s new values, culture, and target audience.

As the business climate continues to shift and evolve, many brands are considering a rebranding strategy to remain competitive. Whether motivated by changing social environments or the need for survival, businesses are rethinking their brand identity. Successful rebranding can help a company stay relevant and communicate its values to its target audience.

This article presents a collection of noteworthy rebranding announcements made by renowned brands in 2023. Let’s take a look at some of the best examples.

1. Minute Maid

Minute Maid, the popular juice company owned by Coca-Cola. Minute Maid unveiled a new logo featuring a bright, modern design that reflects the company’s commitment to health and wellness. The new logo also features the tagline “Refresh Your Day,” which speaks to the brand’s focus on providing refreshing, healthy beverages to consumers.

2. Nickelodeon

Nickelodeon, the children’s cable network revealed a new logo and brand identity in March 2023, featuring a bright, playful design that appeals to both kids and adults. The new branding includes a refreshed color palette and a variety of animated characters that reflect Nickelodeon’s fun, irreverent style.

3. Exotel

Exotel, an Indian cloud-based communication platform, underwent a significant rebranding effort this year. The company changed its name from Exotel to Exotel Cloud and revealed a new logo and brand identity that better reflects its focus on cloud-based technology solutions. The new branding features a simple, modern design with a bold, distinctive color palette that sets Exotel apart from competitors.

4. UnoFin

UnoFin, an Estonian fintech company, rebranded to better reflect its focus on providing digital banking solutions. The company unveiled a new logo and brand identity in January 2023, featuring a simple, modern design that emphasizes the company’s commitment to innovation and technology.

5. Porter

Porter, a Canadian airline, underwent a rebranding effort in Februto better reflect its commitment to sustainability and eco-friendliness. The new branding includes a refreshed logo and visual identity that highlights Porter’s focus on reducing its carbon footprint and promoting sustainable travel.


In conclusion, rebranding is an essential tool for businesses to remain competitive and relevant in the ever-evolving market. The rebranding of Minute Maid, Nickelodeon, Exotel, UnoFin, and Porter are examples of how companies can successfully revamp their brand identity and connect with their target audience. By staying true to their core values while adapting to changing consumer preferences and market trends, these brands have set themselves up for continued success.

Also Read: Top 7 Rebrands Of 2023 By Popular Companies

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