Bringing the mother brand’s name- Equentis Wealth Advisory Services, to the forefront and underscoring its commitment to ‘democratizing’ wealth creation and ‘revolutionising’ the investment landscape, Research & Ranking has strategically rebranded itself as Equentis- Research & Ranking.
As part of the same, the equity investment advisory brand has announced a new corporate identity, logo, and tagline and taken a step further towards building brand salience and ‘owning’ the Investment Advisory category through thought leadership.
The new visual identity which has been unveiled by Equentis- Research & Ranking expresses the brand’s core belief- ‘Equal Existence’ and the ‘mighty’ bull which takes centre stage as part of its logo represents specialization in Equity Advisory.
And while the brand’s new colours- blue and gold evoke ‘trust’ and ‘wealth creation’, respectively, the tagline ‘Making Equity Easy’ emphasizes simplicity and accessibility.
In addition, the lowercase typeface reflects ‘humility’, ‘authenticity’, and its commitment to ‘client reassurance’.
That being said, the brand’s new visual identity and tagline have both been developed by Network Advertising.
Commenting on the development, Manish Goel, Founder and Director, Equentis- Research & Ranking, said, “At Equentis – Research & Ranking, we envision a future where every Indian participates and leads in shaping their financial destiny. Our commitment lies in prioritising education, thereby making equity easy. The rebranding is very close to our hearts and minds. It is one of the many things we are doing as a part of our roadmap for accelerated growth. As we streamline, we will evolve alongside our subscribers’ needs. Thinking big and innovation across our services will be the key factors to ensure we provide the best possible value. We believe our efforts to transform while embracing our incredible heritage will keep us relevant for generations, he added.”
To this, Alok Arya, Chief Marketing Officer, Equentis – Research & Ranking, added, “Equentis serves as a Sherpa in the financial landscape, nurturing clients with expertise and care. The new logo communicates a strong brand personality, establishing a distinct voice for Equentis and emphasizing our relationship-driven business. We want to lead change in the investment landscape, solidify our reputation as a trustworthy advisor, and foster customer loyalty and trust over time. An identity change is an important milestone, especially as we march towards our accelerated growth aspirations.”
