To provide strategic thinking and brand support to new age startups and Indian enterprises wanting to move to the next higher level, Sandeep Goyal-led Rediffusion has launched a specialist agency- Konjo with three offices in Mumbai, Bangalore and Delhi.
Since ‘Konjo’ in Japanese means ‘indefatigable spirit’, the new agency epitomises the energy, zeal and commitment required when ventures are new and nascent.
The same will be overseen by Carol Goyal, Group Director, until a full time CEO, who has already been identified for the agency, will join in October from his current assignment overseas.
With the launch of Konjo, the specialist agency will work on a renumeration system where it will participate in the equity value of its client brands and will also examine possible investments in some of its client brands through direct equity.
That being said, Rediffusion in its 51 years of existence has been the birthplace of many famous brands like Maruti Suzuki, Airtel, Tata Sky, Colors TV, Lakme, Garden Varelli, Kaya Clinics, SBI Yono, Kingfisher Airlines, etc. and was responsible for the India launch of a slew of brands such as Pepsi, Canon, Casio, KFC and Revlon.
Commenting on the launch of Konjo, Sandeep Goyal, Chairman, Rediffusion, said, “Rediffusion was set up in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohd Khan as an Indian agency that would work with the growing tribe of local entrepreneurs and visionaries. That tradition has continued over the past five decades at the agency and we are proud to have been the birthplace of some of India’s most famous brands.”
“Konjo will be a small but smart integrated communications agency that will work with startups in different stages of their brand journey,” he added.
Picking from here, Carol Goyal, Group Director, also said, “We have borrowed the name of this agency from our Chairman, Dr. Goyal’s book by the same name published in 2014 by Haper Collins. Konjo was then the story of Dr. Goyal’s own entrepreneurial venture, Dentsu, which he launched, nurtured, and grew over nearly a decade. We are going to bring the same value systems, work culture, and strategic goodness to the clients of Konjo.”
“We have already signed up two clients and another two should sign up by next month when we will formally announce them”, she concluded.
