Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    The Role Of Generative AI In Predictive Customer Retention Strategies

    The Role Of Generative AI In Predictive Customer Retention Strategies

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    The Role Of Generative AI In Predictive Customer Retention Strategies

    The Role Of Generative AI In Predictive Customer Retention Strategies

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Editorial Opinions

Reasons Why ‘Food Courts’ Are Always On Top Floor Of Shopping Malls

Rinie Wilson by Rinie Wilson
September 7, 2021
in Editorial Opinions
A A
Reasons Why 'Food Courts' Are Always On Top Floor Of Shopping Malls

We have all been fascinated with the concept of a shopping mall. A shopping mall was first built in India in the late 1980s. Since then, the infrastructure within has only evolved for the better.

A mall is no longer just about shopping. From finding every leading apparel brand in the country, the malls also house many other stores like electronics, cosmetics, furnishing, etc.

However, the one thing that almost every shopping mall has in the world is a food court. A food court is that segment of the mall where all the mouthwatering tempting delicacies are available. Since all that walking and shopping can burn a lot of your calories, the mall owners ensure that you get your energy back and more.

Reasons Why 'Food Courts' Are Always On Top Floor Of Shopping Malls

But have you ever noticed that the entertainment segment like the multiplex and a food court are always on the top floor of the mall? This is not a coincidence and has a very sort after the reason for its placement there.

1. Exclusiveness

It is said that since the food courts are huge and require a lot of seating space along with numerous food outlets, it only makes sense to put them on the topmost floor apart from other shops and outlets.

Reasons Why 'Food Courts' Are Always On Top Floor Of Shopping Malls

2. Ease of Operation

With many food outlets available, a food court requires enough space and ventilation to operate. In order to avoid any sort of discomfort to the customers in terms of space and ease of movement, a food court is placed on the very top of a mall.

3. Human Behaviour

It can be said that it is only human behavior to get distracted by the fragrance of a scrumptious meal. If, for instance, a food court was to be placed on the ground floor, it might make people not want to explore the rest of the mall.

Reasons Why 'Food Courts' Are Always On Top Floor Of Shopping Malls

4. Strategic Placement

As we have already discussed that a food court is something people enjoy spending time at, malls place them on the top purposely. On their way, people might feel encouraged to explore the shops on the lower floors and shop on their way to the food court even if they hadn’t intended to buy anything.

Related Posts

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Editorial Opinions

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry

by Priyanka Kesarwani
February 27, 2024

Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market in recent years. Instagram...

Celebrity Brand Ambassadors And Investors In D2C Brands
Editorial Opinions

Celebrity Brand Ambassadors And Investors In D2C Brands

by Priyanka Kesarwani
February 27, 2024

Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The D2C brands are forging...

Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers’24
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers’24
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More

© 2024 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.