Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Reasons Why Bharti Airtel & Reliance Jio Agreed To Spectrum Trading Deal For Rs 1004.8 Crores

Rinie Wilson by Rinie Wilson
August 18, 2021
in What’s Buzzing
A A

Bharti Airtel, a telecommunication giant in the country, has recently concluded its spectrum trading deal with Reliance Jio. Both the companies had announced the trading deal earlier this year.

In this deal, Bharti Airtel had agreed to transfer the rights of its spectrum in the 800 MHz band in Delhi, Mumbai, and Andhra Pradesh to Reliance Jio.

The statement released by Bharti Airtel states that Reliance Jio has paid them Rs 1,004.8 crores for the proposed transfer. Reliance Jio has also assumed the future liabilities worth Rs 469.3 crores that are related to the spectrum.

How The Deal Benefits Both The Companies?

The analysts have described it as a ‘win-win’ deal for both companies. While Bharti Airtel can use this money to pay off its upcoming dues installment and also use it to expand and enhance its network, Reliance Jio, with the additional spectrum in the 800 MHz band, will be able to provide better network coverage both indoors and outdoors to its users living in Delhi, Mumbai, and Andhra Pradesh.

Reliance Jio has stated that with this trading of right to use spectrum, RJIL will have 800 MHz band spectrum footprint of 2 x 15MHz in Mumbai circle and 2 x 10 MHz each in Andhra Pradesh and Delhi circles, thereby further enhancing network experience of its customers.

The lower spectrum bands like 800 Mhz and 900 Mhz provide greater indoor coverage, while bands like 2300 MHz or higher frequency bands have superior transmission capability. The airwaves are sold in quantities measured as MHz.

This is the first of its kind deal between the two telecommunication giants.

Bharti Airtel, which had acquired this spectrum from Tata for little consideration. The sale of the 800 MHz blocks in these three circles has enabled Airtel to unlock value from the spectrum that was unutilized.

Related Posts

On Katrina Kaif's 43rd Birthday, A Look At Her Biggest Brand Endorsements
Feature

On Katrina Kaif’s 43rd Birthday, A Look At Her Biggest Brand Endorsements

by MM Desk
July 16, 2026

For over two decades, Katrina Kaif has remained one of Bollywood's most bankable stars, not just at the box office,...

What @idfcfirststories Says About the Future of Brand Communication
What’s Buzzing

What @idfcfirststories Says About the Future of Brand Communication

by MM Desk
July 8, 2026

In this smartphone age, brands today aren't just competing for attention, they're competing for connection. With the increase in consumption...

Latest

Delhi HC Calls For Media Regulation Law Amid Rise Of 'Mobile Phone Journalists'

Delhi HC Calls For Media Regulation Law Amid Rise Of ‘Mobile Phone Journalists’

July 17, 2026
Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

Weekly Campaign Wrap: Celebrities, Culture & Consumer Connect

July 17, 2026
The Next Mile of Logistics: Why Tata’s Azura Launch Signals a Shift in Commercial Mobility

The Next Mile of Logistics: Why Tata’s Azura Launch Signals a Shift in Commercial Mobility

July 17, 2026
Gazal Kapoor Joins WPP Media As Senior Director - Client Engagement Lead, Advanced TV

Gazal Kapoor Joins WPP Media As Senior Director – Client Engagement Lead, Advanced TV

July 17, 2026
Cricket, Reality Shows & Films Dominate India's OTT Viewing In H1 2026: Ormax StreamView Report

Cricket, Reality Shows & Films Dominate India’s OTT Viewing In H1 2026: Ormax StreamView Report

July 17, 2026
Moneka Khurana Elevated As Managing Director At MMA India

Moneka Khurana Elevated As Managing Director At MMA India

July 17, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.