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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home Editorial Opinions

Reasons Why Apple Never Talks About RAM Capacity Or Battery Size

Rinie Wilson by Rinie Wilson
March 19, 2022
in Editorial Opinions
A A

The new products launched by Apple received a lot of limelight and media coverage. Whether it is a smartphone or a new iPad, Apple fans are eager to know about all the latest features.

When we talk about features, Apple markets the camera quality of their smartphones above anything else. The external body from the display to the material used are also some of the most talked-about features of any Apple product.

However, what we never hear anyone talk about is its RAM capacity or battery life. Where its competitors aim their product launch on these features, Apple always makes fewer comments on the feature. Have you ever wondered why it is that?

The Mystery Behind Ram & Battery

An iPhone doesn’t need as much RAM as an Android phone. Apple makes iOS and installs them in every iPhone and Macbook. Since the software is made for Apple products only, the company can optimize iOS specifically for the iPhone.

Whereas Google makes Android, many different companies also use the software in different types of Android phones. It means that we get a lot less optimization for each and every one of those options.

iOS is a native platform, and iOS Apps are native apps written in native languages, Objective C and Swift. Android is an interpreted platform, and Android apps run through virtual machines.

Instead of talking about battery capacity, or milliamp hours, where they look small, Apple only talks about battery efficiency, or usage hours, where it tends to scale well by device size says imore.

Apple designs products, so 80-90% of normal human beings don’t have to stress over things like micro-managing battery-life or managing the speed of the smartphone. This makes it even more desirable amongst the users and keeps the focus on other features.

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

June 4, 2026
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