Indian smartphone market is growing like never before. Digitalisation has opened new gates for foreign brands and they are taking the full advantage of this. In a very short period of time, Xiaomi has become the most selling smartphone brand without focusing much on physical stores. There can be several reasons for this but it is making other companies try new techniques for winning the hearts of modern-day Indian customers.
Oppo focusing on online market
After ruling the offline market with aggressive promotion, Oppo is trying to conquer online audience too and for that, it has announced a new series of smartphones in the budget price range. It is not a coincidence that the name chosen for this new product range has similarities with the rival brand Redmi. Experts believe that Oppo is directly trying to capture some part of Xiaomi’s loyal customers by offering products that have latest specifications and are available at affordable price. Too look superior, Oppo has even promised better after sale services which is the main issue Xiaomi users face.
Creating a separate identity
How much do you value quality service when it comes to your smartphone?
— RealMe (@realmemobiles) May 3, 2018
A separate name identity has been created by Oppo on social media and the pre-launch marketing has been very similar to Xiaomi, Oppo wants to make use of flash sales that Xiaomi has been doing for a long time now. This is a very interesting situation as Xiaomi is trying to focus on the offline market by opening more stores and its rivals are doing the opposite.
Realme knows that Indians have the tendency to check online reviews before buying smartphones and for that, they have chosen the best influencers on Youtube. If this strategy gets some positive response, it is expected that Vivo can introduce this too. The response of Realme 1 will determine the future of oppo’s marketing strategy in India.
It is clear that no company wants to lose customers and all this is beneficial for the customers as competition ensures them better services and quality products.