Rajnigandha Pearls is trying to refresh its image in the minds of audience. To do so, they have associated with Bollywood actress Anushka Sharma as their new brand ambassador.
With Anushka Sharma, Rajnigandha wants to spread the message that goodness can make this world a better place. This goodness is similar to the feeling customers get after having Rajnigandha Pearls.
Rajnigandha made a video brand for their latest campaign featuring Anushka Sharma as the show-stopper in a fashion show. She is seen helping the fellow models during an awkward moment when their top loosens, baring her back. Anushka covers up the glitch by putting her hand on the back of both the models.
The video shows how a simple act of goodness can save others from getting in big trouble like a wardrobe malfunction. Anushka image of a well-mannered and caring nature has supported the brand to choose her over other Bollywood actresses.
Talking about the association, Anushka Sharma, said, “I am happy to be associated with them as I strongly feel and practice the same.”
