The Mumbai-based fitness startup, SARVA, has now raised funding from Rajinikanth’s daughter, Aishwaryaa R. Dhanush. She is a UN Women’s Advocate for Gender Equality and Women’s Empowerment in India.

Aishwaryaa has joined the long list of other celebrities such as Malaika Arora, Jennifer Lopez, Alex Rodriguez, Shahid Kapoor, and Mira Kapoor. Aishwaryaa will now become a core part of the Diva Yoga team, leading its growth in the South. Diva Yoga is the yoga wellness arm of SARVA.

Founded in 2016 by Sarvesh Shashi, SARVA envisions to build a global community of physically, mentally and emotionally fit individuals, through yoga, mindfulness, movement and beyond. SARVA provide access to yoga, mindfulness, and wellness to the world through two approaches – physical and digital.

Aishwaryaa has always been a strong advocate of physical and mental wellness for women. Aishwaryaa and SARVA have signed their first Diva Yoga studio in Chennai which will launch in the next 75 days.

SARVA aspires to service over 100 Mn consumers in the next five years. The company is close to achieving 100 studios in the country by next month spread across Delhi, Mumbai, and Bengaluru. SARVA currently operates over 3500 classes every week, having a capacity of over 18,000 members a day.

Sarvesh Shashi, CEO, and Cofounder, SARVA, claims that the company has grown 12X in terms of revenue in the last three years. He also emphasized that there has been a steady increase in its store-level EBIDTA margins and same-studio sales growth has gone up by 28%.

Further, SARVA’s digital offerings spanning the mindful music, guided meditation, and interactive fitness space, will be launched in the third quarter this year. The company then aims to have 500K users in the next six months for the service.