The ad volumes for the auto sector on TV witnessed a degrowth of 14% from January to June 2024 compared to the same period in 2023. Further, the sector experienced a 29% growth during H1 2024 compared to H1 2022.
The Two-Wheeler category surpassed Cars to claim the top position, capturing a 39% share of ad volumes in H1 2024 compared to H1 2023. The Auto-Air Fresheners was a new entrant in the top 10 categories during the first half of 2024 over H1 2023.
The top two categories collectively added 76% share of ad volumes in H1 2024. The top 10 advertisers together added a 73% share of ad volumes in the first half of 2024. Maruti Suzuki India ascended to the first position with a 15% share of ad volumes.
The top 10 brands together added a 33% share of ad volumes from January to June 2024. Out of the top 10 brands in the Auto sector on TV, three belonged to Honda Motorcycle & Scooter India.
The News was the leading Channel Genre of the Auto Sector during H1 2024 with a 65% share of ad volumes. Meanwhile, the top two channel genres on TV together accounted for 78% of ad volume share for the Auto sector from January to June 2024.
The News Bulletin genre was most preferred for promoting Auto brands on TV. The top two program genres i.e., News Bulletin and Feature Films together added 65% to the total ad volume share of the Auto sector on TV.
The ad space from January to June 2024 for the Auto sector, witnessed growth of 25% compared to the same period in 2023. While the growth witnessed during H1 2024 was 50% over H1 2022.
Cars, Two Wheelers, and Ret Cars retained their first, second, and third positions in H1 2024 compared to H1 2023. The top three categories collectively added a 92% share of ad space from January to June 2024. Further, Maruti Suzuki India retained its top position in H1 2024 over H1 2023. The top 10 advertisers together added a 71% share of ad space in the first half of 2024.
The top 10 brands accounted for a 28% share of ad space from January to June 2024 with Honda Shine 100 leading the list. Out of the top 10 brands, six of them belonged to the Cars category and the remaining four to the Two-wheelers category in H1 2024. Maruti Car Range slid to the second position in the first half of 2024 over H1 2023.
Further, 41% of the total ad space utilised by Auto Sector advertisers was in Hindi Publications. The top five Publication Languages accounted for 82% share of the Auto sector’s ad space. Also, the General Interest publication genre added a 98% share of the sector’s ad space.
Moreover, among the four zones, North was the leading territory for Auto advertising with a 32% share of the sector in Print during H1 2024. New Delhi and Mumbai were the top two cities in Pan India from January to June 2024.
54% of the total ad space utilised by the Auto sector’s advertisers for different types of Sales Promotions in Print media. Also, among Sales Promotions, Discount Promotion occupied a 57% share of the pie followed by Multiple Promotion with a 36% share in H1 2024.
The ad volumes for the Auto sector increased by 78% during H1 2024 over H1 2022 in the radio medium. A 14% ad volume growth was witnessed during H1 2024 over H1 2023 in the sector.
Cars and Ret Cars retained their first and second position with 72% and 12% share of ad volumes respectively from January to June 2024 over the same time in 2023. The top three categories together contributed nearly 90% share of ad volumes in H1 2024. Tractors was the only new entrant in the top 10 categories for the first half of 2024 compared to the top 10 H1 2023. Maruti Suzuki India retained its first position with a 20% share of ad volumes in H1 2024 over H1 2023. The top 10 advertisers together added a 71% share of ad volumes in H1 2024.
Among the top 10 Auto brands, three brands belonged to Maruti Suzuki India and two belonged to Hyundai. The top 10 Brands accounted for a 35% share of ad volumes in H1 2024 with Nissan Magnite leading the brand’s list. Nine out of the top 10 brands on the radio belonged to the Car’s category and only one belonged to the Automotive Fuel’s category.
The top five states accounted for a 64% share of ad volumes for the Auto sector.
Gujarat ascended to the first position with a 17% share of the ad volumes in the first half of 2024 compared to the same period in 2023.
The digital medium witnessed a significant growth of 55% in ad impressions from January to June 2024 over January to June 2023. The Auto sector experienced a 2.68 times growth during H1 2024 compared to the same period in 2022.
Cars and Two Wheelers retained their first and second positions in the top 10 categories during H1 2024. Six out of the top 10 categories were common during H1 2024 over H1 2023. The top 10 advertisers accounted for a 69% share of ad impressions in the first half of 2024 with Maruti Suzuki India leading the list.
Meanwhile, in digital medium, the top 10 brands together contributed a 37% share of ad impressions from January to June 2024. Among the top 10 brands, four of them belonged to the category ‘Cars’ and three belonged to the ‘Two Wheelers’ category.
During H1 2024, Programmatic transaction method ascended to the first position with a 89% share of ad impressions for Digital Advertising in the Auto sector.
