India House, the inaugural country house for the nation at the Paris Olympic Games 2024, has announced Radico Khaitan, one of the largest manufacturers of Indian Made Foreign Liquor (IMFL) brands, as its Official Partner.
This deal between India House and Radico Khaitan emphasises the company’s commitment to the country’s development and its vision to highlight the nation’s culture to a global audience.
As the official partner for the India House which is believed to serve as a home away from home for athletes as well as fans, commemorating 100 years since India first competed at the Olympic Games under the Indian Olympic Association (IOA) in 1920, Radico Khaitan will enhance the experience for all visitors, celebrating the essence of India.
A spokesperson of Indian House, expressing excitement over the partnership said, “We are delighted to welcome Radico Khaitan as the official partner for the inaugural India House. This collaboration marks an exciting chapter, as we bring our visitors a unique and elevated experience. We look forward to creating unforgettable moments to celebrate this special occasion.”
Abhishek Khaitan, Managing Director, Radico Khaitan, said, “Radico Khaitan is honored to partner with India House at the Paris 2024 Olympic Games.The collaboration is a tribute to India’s vibrant cultural heritage and dynamic sporting spirit. Our commitment to Team India and our meticulously crafted products evoke a deep sense of pride and connection for every Indian.”
“Through our exclusive offerings at the India House, we aim to showcase the richness, culture, and legacy of our nation, uniting Indians worldwide in steadfast support for Team India,” he added.
