One of India’s prominent integrated solutions providers in the textile space with strong fiber-to-fashion capabilities for global and domestic customers, Arvind, has appointed L&K Saatchi & Saatchi as its strategic partner for marketing.
This collaboration underscores the brand’s focus and commitment to strengthening modern-day consumer connections through innovative and impactful campaigns.
As part of the mandate win, Publicis Groupe’s L&K Saatchi & Saatchi will adopt a strategic approach involving comprehensive analysis and collaborating with the brand to elevate its identity in the market.
Additionally, the agency will also work on redefining Arvind’s brand positioning and strategy in a highly competitive market by leveraging its expertise in consumer and market research to support Arvind’s foray into a new vertical.
The agency will also craft a compelling and comprehensive brand strategy that resonates with the target audiences of the brand.
