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By Anika Rathore

| Published on March 25, 2021

Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out. Print advertisement created by Makani, India for Maitri India, within the category: Public Interest, NGO... #ViralAdsNow

Print Ad — Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances is reported for fear of a backlash. The result being, most of these incidents and the subsequent sufferings remain hidden. The idea of this campaign was to dramatize this insight through a Mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.
Print advertisement created by Makani, India for Maitri India, within the category: Public Interest, NGO…
#ViralAdsNow

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