Posterscope, a part of Dentsu India, has unveiled a CGI-led campaign for Maybelline’s Superstay Teddy Tint.
Showcased on the iconic Worli Sea Link, the campaign captures attention and engages viewers both online and offline, marking a new frontier in OOH brand storytelling, as per the brand.
With the rise of digital integration in OOH, brands are increasingly looking for unique ways to capture attention and create memorable experiences, it further clarified. The Maybelline Superstay Teddy Tint campaign exemplifies how CGI can be used to enhance a brand’s playful personality through captivating storytelling.
To execute the CGI campaign, Posterscope strategically selected Mumbai’s Worli Sea Link as the backdrop for the campaign, aligning with the city’s energy and allure. The brand stated that this location serves as the perfect canvas for visually striking content, amplifying the campaign’s reach and recall.
Click here to watch the campaign.
Speaking about the development, Anila Saldanha, AGM, Maybelline New York, said, “Launching Superstay Teddy Tint called for a campaign as vibrant and irresistible as the product itself. CGI was the key, and Posterscope brought our mascot Teddy to life in a way that personified the product’s performance in a heartwarming and captivating manner. We didn’t just animate Teddy, it was brought to life with a voice, personality and told a story- all without uttering a single word. It’s this engaging storytelling that makes Teddy Tint so much more than just another lipstick.”
Commenting on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “The fusion of digital technology with traditional outdoor spaces is unlocking extraordinary results for our clients. We’re proud to lead this transformation in the OOH landscape, pushing the boundaries of what’s possible.”
