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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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PokerStars Feature Kevin Hart And Usain Bolt In Their New #GameOn Campaign

MMDesk by MMDesk
July 1, 2017
in Marketing, Media
A A

PokerStars is an online poker playing site. They have come up with a new campaign where both the sports star Usain Bolt and Kevin Hart will fight out a challenge online leaving on their fans who wins the battle.

The campaign is titled as #GameOn

Have A Look At The Video

Are you #TeamBolt⚡️ or #TeamHart♥️? #GameOn pic.twitter.com/meE1cU663e

— PokerStars (@PokerStars) June 30, 2017

This time it’s the battle of wits between these two super stars online. The wit war started few years back at NBA when both Bolt and Hart in the All-Star Celebrity game had a battle of words. But gone are those days. Now the real battle will start.

The Poster

Look How The War Is On

Bolt called out Hart a ‘little man’. Look at this warning video!

https://www.youtube.com/watch?v=EEKBQ8GU0yU

Hart replied back to Bolt on Twitter too. Have a look!

1st of all…ur slow as shit. 2nd of all…. poker is my world so be careful. P.S I have 3 gold medals from my church track team #Boom https://t.co/ymkDOrkoXi

— Kevin Hart (@KevinHart4real) June 8, 2017

Heated up! Isn’t it?

Who Said What?

Director of poker marketing, said,

“Usain and Kevin represent two of the most popular personalities on social media, each with unique characteristics and loyal worldwide fans. It’s the fast vs the funny. The gloves are off and it’s about to go down. There can be only one winner and it will take a smart, shrewd, maverick mind to win this battle.”

Gravity Road founding partner, Mark Boyd, shared,

“Social media likes a battle between favorite celebrities. #GameOn builds on that social behavior, with an idea designed to work organically. Many brands treat social media as a collection of consumers and not audiences. That understanding of what people want to spend time with is hard baked into the #GameOn idea. Usain and Kevin are natural competitors and are already getting worked up about this. So who knows how it will end.”

Earlier in their campaign they have featured Cristiano Ronaldo and Dwyane Wade, Neymar da Silva Santos Junior and Ronaldo Luis Nazario de Lime in their battles which were huge success.

Let us now watch out how things turn out for the fast and funny stars!

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Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

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