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PhonePe Launches PhonePe PG Bolt To Empower Merchants With Faster In-App Payments, Reduce Cart Abandonments & Increased Conversion Rates

MM Desk by MM Desk
September 3, 2024
in Business
A A
PhonePe Launches PhonePe PG Bolt To Empower Merchants With Faster In-App Payments, Reduce Cart Abandonments & Increased Conversion Rates

Aiming to resolve and minimise some of the key challenges faced by merchants, especially Enterprises, like transaction failures, payment funnel drop-offs and cart abandonment, PhonePe Payment Gateway has launched PhonePe PG Bolt to ensure enhanced customer experience and efficient payment journey, all of which together is likely to result in increased conversion rates and business growth.

As per the brand, the same delivers a 10x faster payment experience with UPI Lite, Wallets, and Electronic Gift Vouchers, all through a one-click and PIN-less process and empowers merchants to offer faster in-app payment experience to their customers with a 99% success rate.

With a focus on speed, convenience, and reliability, PhonePe PG Bolt offers a one-second transaction time with customers and merchants both being able to make their payments across apps without multiple onboarding.

That being said, by providing complete control over the customer’s payment experience within the merchant app, PhonePe PG Bolt also eliminates the need for redirection to external payment platforms.

Furthermore, the brand also mentioned that, with the new offering in place, merchants can now offer a wide range of payment options, including UPI Lite, UPI-linked bank accounts, electronic gift cards, Rupay credit cards, and wallets, to cater to diverse customer preferences.

Commenting on the launch of the PhonePe PG Bolt, Ankit Gaur, Head- PhonePe Payment Gateway and Online Merchants, PhonePe Group, said, “We are excited to launch PhonePe PG Bolt as it represents a significant milestone in our mission to empower businesses and enhance the overall payment experience for consumers. By providing merchants with the tools to create a seamless and secure payment environment, we are confident that PhonePe PG Bolt will drive substantial growth and success for businesses of all sizes.”

With beauty and lifestyle retailer- Nykaa being one of the early adopters of the solution offering, Rajesh Uppalapati, Chief Technology Officer, Nykaa, stated, “PhonePe PG Bolt offers a seamless, one-click payment solution that addresses drop-offs and improves success rates, enhancing our understanding of the customer journey and satisfaction. We are excited to elevate the retail experience for our customers with this promising solution.”

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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