| 1 minutes read

1 minutes read

P&G India’s #DontLetDreamsWait Showing Elderly Student Is Winning Hearts Online

| Published on May 24, 2019

P&G India’s latest short ad film is winning all the hearts online and spreading a much needed message to the society. 

The heartwarming film is a part of P&G Shiksha, the flagship CSR program of P& G India that highlights the story of Bittu, who at the age of 75 is realizes his dream of attending school. 

The ad film shows the elderly student enjoying school with his much younger classmates and friends. From being punished for eating during class to jumping in joy after the final period the video captures the little nuances of schooldays and it is making many emotional online.

Inspired by a true story, the film signifies the dreams of children across India who wish to attend school and receive quality education. The film was launched across all social media platforms with 24 million views already on Youtube and praises from celebrities Sachin Tendulkar and Farhan Akhtar.

For many years P&G Shiksha has been working towards improving access to quality education for underprivileged children and have built and supported more than 1800 schools impacting the lives of over 1.4 million children.

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