At a time when India is trying to deal with plastic pollution, PepsiCo wants social media companies to delete content that claims Kurkure contains plastic. According to reports, PepsiCo has obtained an order from the Delhi High Court to delete posts with texts, images and videos on Facebook, Twitter, Instagram and YouTube that show Kurkure has plastic.

Around 3412 Facebook links, 20244 Facebook posts, 242 YouTube videos, 6 Instagram links, and 562 tweets have been ordered to remove.

The petition, as reported by Medianama, states that PepsiCo has spent more than Rs 2 crores to remove the rumors about Kurkureand has demanded damages worth Rs 2.1 crore from the defendants along with taking the links down.

This gave Twitterati a new topic to talk about as they shared their opinions on Pepsico’s initiative.

They are cool with screenshot tweets

My favourite part about Pepsi's lawsuit is that they only took down tweets that would show up in a search for "plastic" & "Kurkure".

They're cool with screenshot tweets, though, apparently… https://t.co/bRaKoQQVAd

— Sahil Rizwan (@SahilRiz) July 26, 2018

I was thinking of recycling them

So Pepsi took down a bunch of tweets about Kurkure being plastic?

Man just when I was thinking of recycling them

— Akkan Just Miss (@sridhar_deepak) July 26, 2018

I don’t care even if it has plastic.

also itne kurkure ke tweets dekh ke i rlly want one ab. idc plastic ka bhi ho agar,, plastic is tasty.

— ; (@casuallycrying) July 26, 2018

PepsiCo trying to block tweets on Kurkure

PepsiCo trying to block tweets on Kurkure pic.twitter.com/5kj1wxR9yP

—  (@jugaadist) July 26, 2018

I am never having plastic in my life

I don't know if Kurkure tastes like plastic but if that's what plastic tastes like I'm never having plastic in my life even if the world runs out of food.

— Sayantan Ghosh (@sayantansunnyg) July 26, 2018

We are not promoting that Kurkure has plastic but this decision can actually backfire the company with even more jokes like this. What do you think about this step by Pepsico? Do let us know in the comments section below.