Marking a new era of agile and tailored creativity for brands, Pepper Content has launched a creative powerhouse- Pepper Creative, that aims to transform how marketing teams create and execute content by offering a flexible, on-demand model that integrates seamlessly with a brand’s existing structure.
The same will be spearheaded by former Dentsu Group ECD- Sahil Siddiqui who joins Pepper Creative as Global Creative Head alongside Sneha Iyer who comes aboard as the content studio’s AVP Revenue.
With this new unit launch, the two will be joining Rishabh Shekhar, Co-founder, Pepper Content, and Kishan Panpalia, Founding Team Member, Pepper Content in their mission to bring a fresh perspective to enterprise content solutions.
As per Pepper Content, Pepper Creative is designed for marketing leaders who need fast, scalable, and cost-effective content production, owing to which its managed marketplace model will allow brands to build creative teams tailored to their specific needs, blending creativity with business objectives.
“What sets Pepper Creative apart is its ability to operate as a dedicated content studio, seamlessly integrating with a brand’s internal operations. These five-person teams, embedded within the brand’s office, act as in-house agencies with the advantage of strategic oversight and the latest creative solutions. This setup ensures that brands can scale content production rapidly and efficiently while maintaining a high standard of quality,” the company mentioned in a statement.
With the launch in place, Pepper Creative has already begun collaborating with major brands such as ITC, Unilever, Mankind, Britannia, Marico, HDFC Bank, DSP Mutual Funds, and Flipkart over various projects.
As per the company, the mission of Pepper Creative is to bridge the gap between creativity and business impact, bringing together strategy, creativity, and cutting-edge technology and hence, its capabilities are aimed at ensuring that brands have the speed, precision, and creative power they need to stay ahead in an ever-evolving landscape.
“Pepper Creative delivers full-funnel content solutions, from performance marketing creatives to large-scale campaigns. This allows brands to manage every aspect of content creation through one integrated partner. With its content transformation capabilities, Pepper Creative helps brands stay competitive and agile in today’s omnichannel world,” the company mentioned in its press note.
Commenting on the launch of Pepper Creative, Siddiqui said, “We’re not just stacking up another creative agency on the pile—we’re here to give advertising services a serious glow-up. Think of us as that friend who’s always got the best gadgets and the coolest dance moves: we mix cutting-edge technology with smooth moves to whip up solutions that are as fresh as they are effective. It’s where creativity meets strategy and they appreciate each other’s company immensely.”
To this, Anirudh Singla, Founder and CEO, Pepper Content, added, “Pepper Creative solves the problems traditional agencies no longer address- speed, flexibility, and cost-efficiency. We’re helping brands transform into full-fledged content companies, powered by dedicated teams and creative talent.”
“Our goal is to become the world’s largest content company, powering every piece of content created. Pepper Creative is central to that journey—helping brands tell stories that inspire and deliver lasting impact,” he added.
That being said, he also emphasised on why Siddiqui as per him is the right fit to shape Pepper Creative and said, “With a career built on insight, intuition and results, Sahil Siddiqui is the ideal leader for Pepper Creative. His expertise in both iterative creativity and effective strategy is crucial for building this agile, tech-powered creative unit. His unique vision brings together creativity and measurable business outcomes. And under his leadership, Pepper Creative will deliver a seamless experience for brands- combining strategic creativity with a managed marketplace to drive meaningful impact.”
“We’re all about content transformation, turning business questions into creative answers with a mix of strategic mischief and a doctor-prescribed dose of ‘let’s see what happens.’ With our agile teams and a knack for the unexpected, we’re here to set new rules, break a few old ones, and see just how much fun we can stir up while we’re at it,” he mentioned further.
