Diwali is a festival that unites everyone. It is a day when we forget all the fights and misunderstandings and wish our loved ones for a prosperous future. This Diwali, many brands launched their advertising campaigns to strengthen their bonds with the online audience but one campaign that is getting praised even from the people of Pakistan is Sabhyata’s #CelebrateAChange.
Advertising Pakistan, which is a popular platform on social media has shared Sabhyata’s Diwali ad. Not only this, it has praised the campaign and has urged its viewers to celebrate the change that Sabhyata is talking about.
Such examples show that Diwali & Culture are beyond boundaries and anyone can learn from lessons this festival teaches us. Also, social media, if used properly, can really play a key role in improving relations with neighbor countries.
Talking about the #CelebrateAChange campaign, Sabhyata has beautifully redefined the relationship between a daughter-in-law & mother-in-law. With this campaign, the brand is urging everyone to change their perspective about ‘saas and bahu” relationship with an entertaining video. You can watch the complete ad below:
