IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms
IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...
Read moreIAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its Open Measurement Software Development ...
Read moreAfter working with McCann Worldgroup as Executive Vice President for more than seven-and-a-half years, Mandeep Sharma has now joined Cheil ...
Read moreWhen it comes to advertising and marketing, brands are often slammed for using causevertising or wokeism as part of the ...
Read moreHaving garnered acclaim in the southern regions of India, the renowned US fried chicken chain, Popeyes, is now embarking on ...
Read moreDr Subhash Chandra, Chairman of Zee Media, said that there are structured attempts by "governing class" to align the media ...
Read moreWith a little more than a fortnight left for the world’s largest advertising and creative communications festival- Cannes Lions International ...
Read moreAs all eyes are on the Lok Sabha election results today, Rupali Fernandes, Chief Revenue Officer (CRO), ABP Network, highlighted ...
Read moreSupreme Court has issued directive in its Order dated May 7, 2024, that all advertisers/advertising agencies must submit a ‘Self-Declaration ...
Read moreIn a significant transformation to become The Womb 2.0 for its clients, one of India’s leading independent advertising agencies- The ...
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