Search Result for 'audience measurement'

NDTV has achieved success through its innovative partnership with Google, focusing on real-time data insights to refine its content strategy. ...

One of the leading global media measurement and optimisation platforms, Integral Ad Science has launched IAS Election Lab ahead of ...

The Indian Premier League (IPL) stands as more than just a cricket tournament, it's a cultural phenomenon uniting millions of ...

Known to be one of the leading online bus-ticketing platforms, redBus, a part of MakeMyTrip Group, has revved the throttle ...

E-commerce topped influencer marketing spending at 27%, in 2023, followed by FMCG with 20%, according to Kofluence's 'Decoding Influence: The ...

Market Research Society of India (MRSI) announced the adoption and implementation of its latest Indian Socio Economic Classification System- ISEC, ...

mSix&Partners, GroupM's youngest outcome-based agency, has secured the integrated media mandate for the new-age D2C Ayurvedic nutrition brand Kapiva, following ...

Are you also constantly checking your phones to see if anything new is trending which might change the digital advertising ...

Guest post by Prashant Nandan History of OOH OOH advertising is experienced outside of the home & this medium of ...