Search Result for 'digital campaigns'

E-commerce topped influencer marketing spending at 27%, in 2023, followed by FMCG with 20%, according to Kofluence's 'Decoding Influence: The ...

Would it surprise you to learn that 91% of marketers state that marketing automation is a powerful way to drive ...

UGC, the content created by users for users, is authentic, relatable, and resonates with consumers. It’s the secret sauce that ...

The latest edition of what is known to be the ‘Oscars’ of the media world, the EMVIES, concluded on Friday, ...

Having started her career with merchandising in May 1999, working with companies such as Piramyd Retail, Trent, ShoppersStop, The Home ...

Castrol India, a subsidiary of bp Group, has onboarded Shah Rukh Khan as its Brand Ambassador with an aim to ...

Following a competitive multi-agency pitch, Cheil Network's full-service digital native agency, Experience Commerce (EC), has won the social media mandate ...

The growing influence of AI in marketing has sparked significant interest and investment within the advertising industry. So much so, ...

Following a multi-agency pitch, Dentsu Creative India has won the integrated creative mandate for Gemini Edibles & Fats India (GEF ...