Prasar Bharati Introduces Its OTT Platform ‘WAVES’

India’s Creative Ecosystem To Continue Thriving With Integration Of Technology & Robust Creators’ Ecosystem Development: Ashwini Vaishnaw

Advertising, Mandates

TBWA\India Wins Creative Mandate Of TVS Motor’s Premium Brands, Associated Sub Brands & Community Programs

Tata CLiQ Rebrands To Tata CLiQ Fashion; Unveils New ‘Vibrant’ Identity, Brand Manifesto & App

88% CMOs See Media Investments As Strategic Levers To Drive Business Growth: Dentsu CMO Navigator Media Edition

Latest

Set On Doubling Its ARR By 2027, Netcore Cloud Expands Its Turbocharged AI Partnership With Google Cloud

Urban Indians Place Their Trust On Business Leaders & Advertising Executives Alike at 44%: Ipsos Trustworthiness Index 2024

Sony Pictures Networks India Secures Media Rights For Asian Cricket Council Till 2031

It’s Our Duty To Make Clean Family Entertainment That Reaches All Sections Of Society: Prasar Bharati Chairman On ‘WAVES’

Festive Season Sale 2024 Concludes With 14% YoY Increase In Order Volumes: Unicommerce

FCB/SIX India Elevates Dhruv Shah To SVP- CX, Anmol Dang To VP- Media (West) & Salman Shamsi To AVP- Brand Reputation Management

Visa Elevates Rishi Chhabra As Its New Country Manager For India

Jio Studios Unveils New Moving Logo Designed To Reflect Powerful & Culturally Resonant Storytelling

Rediffusion Celebrates Electricians As Guardians In APAR Anushakti FireProtekt’s New Ad Featuring Sonu Sood

GroupM OOH Solutions Concocts A Fusion Of Tradition & Modern Infrastructure In Skipper Pipes’ New Campaign On Water Contamination

Advertising

HDFC Life Unveils ‘The Missing Beat – Second Chance’ Campaign to Emphasise CPR’s Life-Saving Power

GADDA CO Partners With Mukesh Khanna To Reinforce ‘Ab Stress Nahi Hai Sehna, Yahi Hai Shaktimaan Ka Kehna’

Enormous Brands & BGMI Make It ‘Seriously Fun’ For Gamers In New Campaign

Swiss Beauty’s #SajDhajKe Campaign Cheers For Confident & Radiant New-Age Brides

Ananya Panday Brings ‘So Positive’ Podcast To Shine A Light On Mental Health In A Hyperconnected World

BFSI Sector Sees 14% Rise In TV Ad Volumes & 17% Boost In Digital Ad Impressions In H1 2024: TAM AdEx

Birla Opus Paints Onboards Rashmika Mandanna & Vicky Kaushal To Bring Modern Hues In ‘Naye Zamane Ka Naya Paint’ Campaign

IAS Tests 3P Content Block List Meta Optimisation Solution; Availability For Advertisers From Early 2025

Due To Lack Of Investment In Long Term Brand Strategy, World’s 100 Most Valuable Brands Missed Out On $3.5 Tn Value Since 2000: Interbrand

Landor Carries Out Brand Transformation For Invengene; Defines It As ‘Growth Catalyst’ In Pharma Industry

Marketing

Microsoft & Adobe Boost Alliance to Enable Marketers With Better Insights & Gen AI-Driven Workflows

Applabs Appoints Megha Kataria As Head of Sales For India & MENA

RBL Bank Ropes In Chess Grandmaster D Gukesh As Brand Ambassador

Tata CLiQ Rebrands To Tata CLiQ Fashion; Unveils New ‘Vibrant’ Identity, Brand Manifesto & App

Tira Appoints Achyut Daga As General Manager – Brand Marketing Lead

General Mills Elevates Kaajal Shivdasani To Marketing Director, Asia For Häagen-Dazs

After A Two Decade Long Association With Unilever, Kedar Lele Parts Ways

Amway Ropes In Reckitt’s Amrita Asrani As Its Chief Marketing Officer

Flipkart’s Sudarshan Sarma Joins CarDekho As Chief Business Officer- New Auto

Madame Introduces New Logo As Part Of Its Rebranding Initiative

Media

Sony Pictures Networks India Secures Media Rights For Asian Cricket Council Till 2031

It’s Our Duty To Make Clean Family Entertainment That Reaches All Sections Of Society: Prasar Bharati Chairman On ‘WAVES’

Delhi HC Grants ZEEL ‘Dynamic+’ John Doe Order Against 103 Rogue Websites To Combat Digital Piracy

India’s Creative Ecosystem To Continue Thriving With Integration Of Technology & Robust Creators’ Ecosystem Development: Ashwini Vaishnaw

Mythology OTT platform Hari Om Onboards Sanjeev Agrawal As Business Head

Aaj Tak Launches Bhagat Singh AR Filter On Instagram To Celebrate Independence Day

ET NOW & ET NOW Swadesh Unveil Special Programming To Celebrate 78th Independence Day

Reliance & Disney Offer To Sell Some Channels To Win Antitrust Nod For Merger

Colors Marathi Unveils A New Visual Identity & Proposition

SPNI Appoints Nachiket Pantvaidya As SET’s Business Head, Expands Roles For Ajay Bhalwankar & Tushar Shah

Business

Vineet Gautam To Part Ways With BESTSELLER After 15 Years Of Association

Eunity Partners Debuts in India, Appoints Farhan Ahmed Hazarika As Partner & India Head

Finolex Industries Appoints Saurabh Dhanorkar As Managing Director

Suditi Industries Acquires Gini & Jony To Boost Its Kidswear Market Presence

Bharti Airtel Appoints Check Point’s Sharat Sinha As Its New CEO For Airtel Business

Bajaj Electrical’s Ravindra Singh Negi Joins Orient Electric As Its New MD & CEO

Former Vidooly Founder Subrat Kar Launches New Venture MotorFloor

Market Leaders Rarely Cause Disruption As They Fear Cannibalization: Harit Nagpal

Hero Realty Appoints Hero Steels’ Madhur Gupta As CEO

Zerodha’s Nikhil Kamath Invests In Collective Artists Network

What’s Buzzing?

Set On Doubling Its ARR By 2027, Netcore Cloud Expands Its Turbocharged AI Partnership With Google Cloud

Urban Indians Place Their Trust On Business Leaders & Advertising Executives Alike at 44%: Ipsos Trustworthiness Index 2024

A Glimpse Into Kartik Aaryan’s Brand Endorsement Journey As The Shehzada Star Turns 34

From WhatsApp Business Pricing Tweaks To Instagram Personalisation, Here Are The Top Social Media Updates To Watch Out For

5 Features That Have Been Recently Launched By WhatsApp

RIMOWA Unveils Its First Boutique In India At Jio World Plaza

EdelGive Hurun 2023 List Reveals India’s Top 10 Most Generous Philanthropists

Google Unveils .ing Web Domains With A Substantial Price Tag

Instagram’s Threads Unveils Exciting New Features

YouTube Music Reveals Exciting New Features For Users!

Experts Speak

Balancing Career & Personal Life Can Get Challenging For Women But Dreaming & ‘Sitting At The Table’ Is Crucial: Priyanka Salot

Women Leaders Don’t Seek Different Treatment But Only An Equitable Playing Field: Jayatri Dasgupta

Social Media Has Changed The Idea Of Self-Love, Influencing How Women View ‘Beauty’ For Themselves Today: Aashka Goradia Goble

Recognition & Other Career Milestones Naturally Follow When Passion Aligns With Dedication: Nisha Narayanan

More

It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar

ASCI Academy Launches ‘Responsible Influence E-learning Course’ For Content Creators

Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu

In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh

Marketing Mind presents Millennial Achievers 2024 | Awards

Marketing Mind presents #HeSaidSheSaid
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