The digital medium witnessed growth in ad impressions by 52% in January-March 2024 as compared to January-March 2023, according to TAM AdEx-Digital Advertising Quarterly Report for January-March 2024.
Additionally, when TAM compared ad impressions of January-March 2024 with January-March 2023, there was growth of 54%.
Digital medium witnessed growth in ad impressions by 52% in January-March 2024 as compared to January-March 2023. Additionally, when TAM compared ad impressions of January-March 2024 with January-March 2023, there was growth of 54%, according to the report.
Services Sector continued to dominate the top sector’s list during January-March 2024 over January-March 2023.
The top 10 Sectors together covered 83% share of ad impressions with Services dominating the list. Compared to January-March 2023, the top 5 Sectors maintained their respective ranks in January-March 2024.
Corporate/Brand Image, Media and Personal Healthcare entered the top Sectors during January-March 2024 over January-March 2023. Ecom-other services upheaved to first position with 14% share of ad impressions in January-March 2024 over January-March 2023, as per the report
Together, the top 10 categories added 53% share of ad impressions. Ecom-Financial Services, Corporate/Brand Image and Travel and Tourism upheaved in the Top 10 Categories in January-March 2024 over January-March 2023.
During January-March 2024, Developers was an exclusive advertiser securing first position in January-March 2024 compared to January-March 2023.
Amazon Online India descended to third position in January-March 2024 after dominating the advertiser’s list in January-March 2023. Karma Shopping and Maruti Suzuki India were new entrants during January-March 2024 over January-March 2023, as per the report.
The report highlighted that more than 45,000 brands were present for digital advertising during January-March 2024. Also, among the top 10 brands, there were 5 new entrants during January-March 2024 over January-March 2023.
Ecom-other services was the top growing category in terms of increase in impressions during January-March 2024 compared to January-March 2023. Compared to January-March 2023, there were 21,000+ advertisers and 28,000+ brands exclusively.
Excluding Twitter, YouTube.Com was the leading publisher during January-March 2024 compared to January-March 2023. In terms of advertising, Twitter was the leading publisher in January-March 2024 with 39% share of ad impressions.
Programmatic was the most popular method for promoting Ads on Digital platforms adding 85% of total Ad Impressions, followed by Ad Network method with 6% share in January-March 2024.
In January-March 2024, the most popular way for pushing ads on digital platforms was Twitter Display with 39% of all ad impressions. On digital, single image ads had the most ad impressions share of 36%.
