| 2 minutes read

2 minutes read

Oral B’s Strategy Behind ‘Money-Back-Gaurantee’ On Its Electric Toothbrushes

| Published on December 24, 2020

The market for electric toothbrushes in India has grown in the past few years. Though the market has been strong in the western countries for many years now, Indians are also shifting their preference towards it.

Oral B, an American brand of oral hygiene products, has become one of the leading brands in India. The company launched its range of electric toothbrushes in 2017 and since then the market has gradually picked up.

However, to make its stance more strong in the Indian market, Oral B is now offering Money Back Guarantee if the brush fails to serve its purpose.

The cost of the electric toothbrush comes at a nominal price of Rs 3500 to Rs 5000 depending on the model type, hence, Oral B is offering a money-back guarantee for it to sow trust amongst its customers. Since the product’s life span is for almost 2 years, the price tag may seem like a pretty good investment.

But the cost of changing the head every 3-4 months adds an additional cost and the device also needs frequent charging making it difficult for people to shift from the manual ones.

The money-back-guarantee is going to help Oral B to attract new customers and once they get the first-hand experience of the product it may result in recurring purchases by happy clients. If not, well then you surely get your money back.

If you find the product not up to the mark, the company will take it back ‘no questions asked’. Keep the packaging and the device safe and send it to the Oral-B facility with your contact details. Or you can simply click on the link and request for a refund with a few clicks.

People have given many mixed reviews about the campaign however it will be proven in time if this stunt by Oral B proves to be beneficial.

Also Read: Apple’s Strategy Behind Charging Rs 59,900 For The New Ultra Stylish Airpods

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