Indian mobile industry has grown with surprising numbers in last few years due to online selling websites such as Flipkart, Amazon. While Xiaomi is creating a great user base in India with its amazing quality and affordable price range, brands like Oppo, Vivo and OnePlus are also achieving success. There are many people who still don’t know that these 3 brands are owned by a single parent company called BBK Electronics.
Not only India, these 3 brands together are ruling the worldwide market too. Oppo was the first smartphone brand of BBK Electronics. BBK entered India in 2014 and since then they are witnessing plenty of growth and grown into a big brand. Oppo soon discovered that it is popular in the mid-price-range, so it never focussed on the other price segments.
After Oppo getting a good hold in the Indian market, Vivo was launched by the parent company within a year. Vivo also focussed on the mid-range in the start and it entered the mobile market with massive marketing campaigns and did a similar experimentation like Oppo. Vivo tried some experiments with more phones but soon settled for few models like Oppo.
Ever wondered why Oppo and Vivo and never went too high in the range? Well, they have OnePlus for that. OnePlus from its initial days had a clear strategy of competing with every flagship smartphone in the market.
With covering all the segments of the market, Oppo is BBK’s biggest brand due to its strong presence in audio and video electronics, Vivo stands on the second place with OnePlus being the third in the line due to the least sales.
