The advertising industry has seen major changes due to digitalization as viewers have become more aware of brands and their campaigns than ever before. Picking the correct brand ambassador has become very important as public relates the brand with the image its representers have on social media.
There is no doubt that Chetan Bhagat is India’s most-selling book writer but his popularity has made people troll him badly in the past due to a similar storyline in his books. Currently, Chetan is busy in promoting his upcoming novel ‘The Girl In Room 105′ and for the same purpose, he has partnered with Ola Cabs in #RideWithChetan campaign. He is offering heavy discounts to the buyers and is giving a chance to his fans for having an Ola ride with him.
Both Chetan and Ola posted about this campaign on Twitter to get the attention of the audience on social media. You can see the tweets below:
Let an Ola take you to your destination today and your next ride could be with me! Book your Ola today. Offer lasts till 25th September. #RideWithChetan#TheGirlInRoom105 pic.twitter.com/CnYQwmHDfz
— Chetan Bhagat (@chetan_bhagat) September 18, 2018
A big shout-out to all @chetan_bhagat fans. We bring you a chance to meet Chetan and get an exclusive discount on his latest book, The Girl in Room 105. Here’s how: https://t.co/otAqopuJue#RideWithChetan @WestlandBooks pic.twitter.com/TEryW83ICL
— Ola (@Olacabs) September 11, 2018
As expected, this campaign did grab the attention of audience but for the wrong reason and people came up with hilarious replies.
Ola encouraging public transport?
That's a nice move by Ola to encourage people to use public transport. https://t.co/5GDrYwl3l5
— Rofl Gandhi (@RoflGandhi_) September 18, 2018
It will be one of ‘The 3 Mistakes of my life’
If I take this ride, it will be one of 'The 3 Mistakes of my life'. https://t.co/Z5buZbBTGf
— Waseem Ahmed (@Waseem_Ahmed11) September 18, 2018
Time to avoid Ola
Thnks for the warning in advance. Time to avoid @Olacabs and use @Uber_India till the 25th Sep.. ????????
— Vinay Kumar Dokania (@VinayDokania) September 18, 2018
Is this a escort service ad?
Q1: Who the hell want to ride with @chetan_bhagat ?
Q2: What the hell is this #GirlnRoom105. Is this @Olacabs ad or a escort service ad?
— A Logical Indian (@al0gicalindian) September 18, 2018
Over confidence !!
Hahaha Over confidence !!! Before giving offer you must ask if anyone wants to take a ride with you ????????????????????????????
— Shaila_anchan INC (@anchan_shaila) September 18, 2018
So, this is yet another example of how promotions can go wrong if the right selection is not made. More more such cases you can read: 5 Celebrity Endorsements That Backfired The Brand Itself
