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Ola’s Latest Promotion Campaign ‘Ride With Chetan Bhagat’ Gets Backfired Hilariously

| Published on September 19, 2018

The advertising industry has seen major changes due to digitalization as viewers have become more aware of brands and their campaigns than ever before. Picking the correct brand ambassador has become very important as public relates the brand with the image its representers have on social media.

Ola’s Latest Promotion Campaign ‘Ride With Chetan Bhagat’ Gets Backfired Hilariously

There is no doubt that Chetan Bhagat is India’s most-selling book writer but his popularity has made people troll him badly in the past due to a similar storyline in his books. Currently, Chetan is busy in promoting his upcoming novel ‘The Girl In Room 105′ and for the same purpose, he has partnered with Ola Cabs in #RideWithChetan campaign. He is offering heavy discounts to the buyers and is giving a chance to his fans for having an Ola ride with him.

Both Chetan and Ola posted about this campaign on Twitter to get the attention of the audience on social media. You can see the tweets below:

As expected, this campaign did grab the attention of audience but for the wrong reason and people came up with hilarious replies.

Ola encouraging public transport?

It will be one of ‘The 3 Mistakes of my life’

Time to avoid Ola

Is this a escort service ad?

Over confidence !!

So, this is yet another example of how promotions can go wrong if the right selection is not made. More more such cases you can read: 5 Celebrity Endorsements That Backfired The Brand Itself

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