Noida International Airport (NIA) has granted Laqshya Media Group exclusive rights for advertising placements both inside the terminal and on the landside.
Under the advertising contract, the agency will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats at the airport.
With this advancement, Laqshya Media now possesses advertising rights at three airports- Noida International Airport in the NCR region, Rajiv Gandhi International Airport in Hyderabad and Cochin International Airport.
That being said, Noida International Airport will combine Indian culture and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India.
This blend of modern advertising mediums with traditional themes will create a vibrant and cohesive environment where diverse brands converge under a unified design philosophy.
Speaking on the development, Christoph Schnellmann, Chief Executive Officer, Noida International Airport, said, “With this partnership with Laqshya Media Group, we’re embracing the opportunity to curate an engaging and immersive environment that captivates and engages travelers. Laqshya Media Group brings a wealth of experience in innovative and interactive advertising mediums, and together, we strive to evoke emotions, spark curiosity, and enhance the overall travel experience at Noida International Airport.”
Adding to this, Alok Jalan, Managing Director, Laqshya Media Group, said, “Our partnership with Noida International Airport underscores our commitment to delivering innovative advertising solutions that resonate with passengers and enhance their airport experience. We are well-equipped to create impactful and innovative advertising infrastructure that drives results and elevates brand visibility; Laqshya Media Group is dedicated to optimising brand visibility and engagement among premium international and domestic passengers as they navigate the airport from arrival to departure. By strategically placing advertisements along passengers’ journey paths, Laqshya ensures maximum exposure and impact for its clients’ brands, effectively capturing the attention of the airport’s discerning audience.”
