Nitro Commerce, a digital marketing innovation company, has announced the launch of Nitro Ads, an AI-powered advertising platform. Further, to fuel its AI-powered ads, it has partnered with Disney+ Hotstar, ensuring that campaigns reach consumers on platforms where they are most engaged.
These collaborations expand Nitro Ads’ reach and impact, positioning it as a powerful player in the digital marketing ecosystem outside of Meta and Google. The new platform will provide a unique alternative to the traditional Meta and Google ecosystems.
Nitro Ads, driven by Nitro’s proprietary NitroAi algorithm, will allow advertisers to target high-intent users across a wide spectrum of publishers, creating a whole new avenue for performance-driven marketing.
Furthermore, powered by advanced first-party data and a patent-pending algorithm, the new platform aims to enhance the precision of targeting by identifying users with strong purchase intent at crucial decision-making stages. This solution offers advertisers the ability to increase Return on Ad Spend (RoAS) by up to 5x.
As per the company it is delivering results for brands like Fiona Diamonds. As the platform expands its partner ecosystem, it also aims to help brands thrive in the increasingly complex world of e-Commerce and drive sustainable growth.
Speaking about the development, Umair Mohammed, Founder, Nitro Commerce, said, “Our vision with Nitro Ads is to offer brands an intelligent, performance-driven channel that moves beyond traditional platforms like Meta and Google. By collaborating with Disney+ Hotstar, we enable advertisers to connect with the right audience at the right time, ensuring that every ad dollar is optimised for performance. With the depreciation of cookies, we see this as an opportunity to reshape advertising in a more privacy-centric and data-compliant way that benefits both advertisers and users.”
Mohammed further emphasised Nitro Ads’ mission to create deeper customer engagement and said, “Through our unique AI-driven technology and partnerships, we’re not just delivering ads; we’re providing advertisers with the tools to maximise engagement and conversion. Our platform ensures that campaigns are personalised, relevant, and delivered with precision, driving real business outcomes for brands.”
